Melloria
FR
Menu
Resources
Understand prospectingB2B sales prospecting
Structure your teamOutsourced SDRChoose a prospecting agency
Improve resultsQualified B2B meetingsMeeting Quality Test
Market and vocabularyB2B prospecting in BelgiumB2B sales glossary
MEETING QUALITY TEST · FREE

Is your B2B meeting truly qualified?

Assess a meeting against six factual criteria. The test takes less than two minutes, requires no account or email address, and calculates your score directly in the browser.

01

Answer the 6 criteria

01ICP fitDoes the company match your target’s size, industry, market and exclusion criteria?/25 points
02Target personaIs the contact the right person to understand, influence or decide on this topic?/20 points
03Identified problem or needHas a concrete challenge, pain point or relevant use case been stated?/20 points
04Genuine and explicit interestHas the contact given a clear reason to accept and continue the conversation?/15 points
05Identified timingIs there a known deadline, trigger or decision window?/10 points
06Sufficient informationDoes the salesperson have enough context to prepare a relevant conversation?/10 points
METHODOLOGY

A transparent score, not a sales promise

The Meeting Quality Score structures a discussion that is often too subjective. Each answer adds all, half or none of the criterion’s points. Missing ICP fit or genuine interest remains blocking.

01

Assess the facts

The company, contact, need, interest, timing and available information are reviewed separately.

02

Calculate out of 100

Yes awards all points, Partially awards half, and No awards none. The calculation is immediate.

03

Prepare the next step

The result highlights gaps and suggests the two most useful questions to improve qualification.

0 → 100

How should you read the score?

0–39

Insufficient

Too many essential elements are still missing.

40–59

Fragile

The meeting needs further qualification.

60–79

Qualified, but strengthen it

The foundation is sound, but some points still need confirmation.

80–100

Strongly qualified

The meeting contains the main signals expected.

FAQ

Frequently asked questions about B2B meeting quality

What is a qualified B2B meeting?

A qualified meeting involves a target-fit company, a relevant contact, an identified context or need, and an explicit reason to continue the conversation.

Why are ICP fit and interest blocking?

The right job title or timing cannot compensate for an off-target company or a contact who has expressed no genuine reason to engage.

Does the score predict a sale?

No. It measures the quality of the qualification available before the meeting. It guarantees neither an opportunity nor a closed deal.

Are my answers stored?

No. The calculation happens in your browser, and the test requires no account or email address.

MEETING QUALITY SCORE

Want meetings qualified through a structured process?

Melloria applies this qualification logic to your prospecting, from targeting to the held meeting.